Welcome to your new home for soft plastics, custom painted / weighted EWG swimbait hooks, spinnerbaits, jigs and more. As you browse through our website you will find that our craftsmanship is unmatched, as we only use the highest quality of materials for our baits. You can see what components we're using by visiting each individual lure page. The dedication to our work shows in each jewelry-finish, handcrafted lure. It is our industry trademark. We've been refining our skills for years and years and all of our lures have a common theme to them:

Durability. Quality. Affordability.

The Glitter Finish on our lead lures are virtually unbreakable, giving off a shimmer brighter than a diamond ring. Buy a mass produced jig or spinnerbait and bounce it along structure and see what kind of finish you have left at the end of the day. With the quality and durability of our lures, its hard to pass up putting a few in your tackle box, especially at our prices. We were tired of replacing worn out lures so frequently and you should too. Give em a try.

Our one-of-a-kind 'Vinsert Technology' in our soft plastics is unmatched by any manufacturer in the world, a claim which is backed by video proof. When rigged properly, our soft plastics will not fall off the hook. Visit our soft plastics page to see how your favorite baits will save you money.

By paying attention to the details which matter most, we've managed to refine our talents and provide tournament quality lures at a price everyone can afford.

Nothing even comes close to our lures, except the fish.